Benetel Continues to Grow Global Reputation for Wireless Innovation from its Guinness Enterprise Centre HQ

Benetel, specialists in wireless design and testing, and provider of IT products and services globally, has traded successfully from the Guinness Enterprise Centre (GEC) since 2001, and during that time has established a strong reputation in Europe, China and the USA. The GEC, managed by Dublin Business Innovation Centre (Dublin BIC), is a dynamic environment offering office space and business support services in a connected network of entrepreneurs, high growth companies, investors and support agencies.

Benetel first approached Dublin BIC in November 2001 requiring assistance typical for early start-up phase and has continued a close relationship with Dublin BIC ever since. Benetel’s requirements in the context of Dublin BIC have changed as the company has developed, grown and set new challenges for itself. At the outset, Dublin BIC’s team worked with Benetel to secure incubation space at the Guinness Enterprise Centre, where its 15 employees now occupy two units at the Centre.

In the initial years, the focus was on business planning and the strategic development of the company and DBIC advised on everything from company structure and shareholding issues to the development of a comprehensive marketing plan. Once these fundamentals were in place, Dublin BIC, anticipating future business requirements, began work on developing funding options for the start up. Given Benetel’s objective to branch out from specialist consultancy into provider of wireless products and services, it was anticipated that up to €500,000 investment would be required.

In September 2010, due to its high international growth potential, Benetel secured €900,000 in investment funding. The round was led by Dublin BICs AIB Seed Capital Fund, with additional investment from private investors and with grant support from Enterprise Ireland.
The purpose of the funding was primarily to finance the expansion of Benetel’s wireless and RF test solutions business, building on its already sizeable customer base for systems within the automotive, cellular, consumer electronics and medical electronics industries. Funds were also used to accelerate its research and development activities and to fill eight test software and RF engineering positions.

Dublin BIC consultant, Joe Morley, who, being based in the Guinness Enterprise Centre, has worked closely with Benetel in the past few years has watched its growing success on the international stage; “Benetel is a real success story. It is setting new standards in a fast moving and competitive global industry. In a relatively short period of time, they’ve built a global network of customers and a highly innovative product suite. The Dublin BIC led investment has given Benetel the financial resources to capitalise on significant sales opportunities.”

Founded by ex-Lucent engineers in 2001, Benetel follows emerging wireless standards and teams up with technology innovators in order to supply test expertise for all stages of the product life cycle, from R&D to mass production.

Initially a design consultancy, Benetel expanded its portfolio by productising its service and selling wireless test systems. Today, Benetel is the only National Instruments Certified Alliance partner in Ireland with several LabView Certified Engineers. From its headquarters in the GEC in Dublin, it supplies wireless test services, as well as in-house radio frequency (RF) and wireless design expertise to clients in Ireland, the UK, Sweden, Switzerland, China, France, Germany, the Czech Republic and the USA.

The company is now looking to the future; a strong reputation in the market place together with a growing customer base and an excellent product and service will ensure its continuing success. With the wireless market set to rocket in three years time, Benetel intends to be at the forefront of this technology developing market-led solutions for its customers.