On the Nose! A Winning Year for Nasal Medical

imageNasal Medical, creators of anatomically designed nasal filters which clinical trials have shown reduce snoring in 96% of people and reduce 98% of airborne allergies, has recently secured a place on the Dublin BIC Investor Ready Programme.  Start & Scale talks to CEO and founder, Martín O’Connell, about his very successful year to date, which includes signing nationwide supply deals with Lloyds and Boots Pharmacy Groups.

In terms of explaining Nasal Medical’s strong start, Martin is clear; “Make use of the resources that are available to you.  I have received supports from Enterprise Ireland, Dublin BIC, AIB Start-up Academy and InterTrade Ireland.  We have participated in the Sprint Programme which helped enormously in developing a business model canvas. Receiving advice from industry leaders through these platforms has been invaluable to our business.”

Achievements

Nasal Medical has a string of achievements and awards to its name, including being named winner of the AIB Start-up Academy in 2016 – securing €20,000 cash investment from AIB and €30,000 advertising spend with The Irish Times.  Nasal Medical has also been listed as a 2016 regional finalist in the InterTrade Ireland Seedcorn Investor Readiness Competition. Best of luck to Martin and the team on 8th November at the Dublin Regional Finals!

On the Shelf

The business is definitely beginning to reap the rewards of hard work and heightened profile. Nasal Medical products are currently stocked in Lloyds Pharmacy throughout Ireland and the UK, and from January the devices will be found in Boots Pharmacies nationwide.  Nasal Medical’s ambitions don’t stop there however and the company is currently in talks with retailers in the United States.

Through the Dublin BIC Investor Ready Programme, Nasal Medical will undergo rigorous evaluation and strategic planning guidance, specifically working on deep market analysis, identifying the best sales and distribution channels and ultimately preparing to scale into international markets.

Last Word from Martin O’Connell

“Getting the product right is crucial. We have a strong product which has been anatomically designed and we know it is comfortable to wear.  People wear our devices while sleeping so for us getting the product design right is equally important as getting the technology right.”

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